From Doubt
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to
*
Breakthrough
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From Doubt * to * Breakthrough *
10+ years leading
global brands & teams
Master’s in Marketing
& Business Administration
100+ hours in personal
development & coaching training
Currently in Certification
(ICF pathway)
I’m Salma Charif Khalifi, Your Empowerment & Mindset Coach
I help ambitious women stop playing small and step boldly into the life they’re meant for.
If you’ve been hustling nonstop but still feel unfulfilled, stuck in self-doubt despite your success, or drained from putting everyone else first, you’re not alone.
My coaching blends mindset work with practical strategies, so you don’t just talk about change, you actually live it. Together, we’ll rewire limiting beliefs, rebuild your confidence, and create the clarity and momentum you need to move forward with purpose.
This isn’t about quick fixes or fluffy motivation. It’s about giving you the tools to:
Reframe limiting beliefs that keep you small
Build confidence & momentum to go after your goals
Shift your perspective to see possibilities, not barriers
Create lasting alignment between who you are and the life you’re meant to live.
Because when your mindset shifts, your entire reality does too.
Step Inside the Empowerment Room.
I created this space to share real stories, mindset shifts, and coaching insights with you, short, powerful videos that help you see new possibilities in your own life. Watch a few below, and if you want more, the full library is waiting for you.
Your next chapter,
told by others
“Salma Charif Khalifi gets to the heart of the problem. In just three sessions, I gained clarity and confidence to go bigger in my business”.
Jay M. – Austin, TX
"Salma Charif Khalifi helped me land my dream role in under three months. Her mix of strategy and empathy is unmatched."
Aisha K. – New York, NY
“I overcame self-doubt & perfectionism thanks to Salma’s guidance. I now approach my work with confidence.”
David R.– London, UK
“Salma’s tough love and actionable strategies boosted my business by 40%, and gave me control over my life again."
Melissa P. – Dallas, Texas
What’s Holding You Back Right Now??
From stuck to unstoppable.
Unlock Your Potential.
Discover the clarity, confidence, and direction you need to create the life you've always dreamed of. Together, we'll unlock your true potential and build lasting success.
The method ❊ How We Create Your Breakthrough
Reflect. Clarity starts with self-awareness.
We begin by creating space to pause, go inward, and explore what’s truly going on beneath the surface, emotionally, mentally, and energetically. This is where we uncover limiting beliefs, internal narratives, and hidden patterns.
01Realign. Healing is not fixing, it’s remembering who you are.
Once you see what’s been holding you back, we work together to shift it. We’ll challenge outdated mindsets, regulate emotions, and align your thoughts, choices, and energy with who you’re becoming.
0203Reclaim. you don’t need permission to live fully. You need support to rise boldly.
You take ownership of your voice, your boundaries, your vision. This is where transformation becomes action, confidently stepping into the life you want to live, with tools that help you stay grounded and empowered.
Choose Your Coaching Path,
From you, to you, for you
This is your space to pause, reconnect, and move forward with clarity and confidence. Every coaching session is designed to give you personalized strategies, mindset shifts, and practical tools you can apply right away, so you leave not just inspired, but equipped to take action.
30 Minute Discovery Call
Free
Best for: Seeing if coaching is right for you.
What you get: A free 30-minute connection call to talk about where you are, what you need, and how I can support you. No pressure, just clarity, connection, and next steps if it feels right.
I only offer 10 free Discovery Call openings each month. Spots fill quickly, so if you see availability, reserve now.
30 Minute Video Call
$150
Best for: Quick clarity on one challenge.
What you get: A focused 30-minute video call where we’ll untangle blocks, gain clarity, and create practical action steps, so you walk away with fast relief and direction.Your journey begins here.
60 Minute Video Call
$250
Best for: Deep exploration and strategy.
What you get: A 60-minute session designed to dive deeper into your journey. Together, we’ll explore challenges, build clarity, release old patterns, and move forward with intention. Expect breakthroughs and lasting clarity.
Ready for deeper transformation?
Go beyond a single session and commit to lasting clarity, confidence, and change.
With my 3, 6, 12, and 24-session coaching packages, you’ll get the structure and support to grow, shift, and thrive.
Not ready to book yet? Start here.
The 20 books that shaped my life… and can shape yours too
Ready to completely transform your life, your mindset, and the way you see yourself?
I’ve curated my 20 most life-changing books, the ones that have shaken me, inspired me, and unlocked new possibilities I never imagined.
Inside, you’ll find practical strategies, timeless wisdom, and soul-shifting insights across:
Personal growth & mindset, Psychology & relationships, Business & money, Communication & influence and Spirituality & self-discovery
These aren’t just books, they’re 20 invitations to think bigger, act boldly, and create the life you truly want.
My Story & Why I Do This Work
I’ve always had a deep calling to serve, to help people break free from their limitations and step into their fullest potential. Coaching isn’t just a profession for me; it’s my nature.
I was born and raised in Morocco, and today I live in Dallas. Growing up, my Moroccan roots taught me resilience, community, and the value of living with heart. Moving to the U.S. challenged me to reinvent myself in an entirely new environment, to embrace the unknown, and to turn obstacles into opportunities. Living between cultures gave me a unique lens: I understand what it means to feel different, to adapt, and to find strength in your uniqueness.
At nine years old, I fell into a coma from sudden liver failure and almost didn’t survive. That moment changed me forever. Facing death at such a young age taught me what most people only realize much later: life is fragile, sacred, and far too precious to live halfway. From that day on, I knew I was here for a reason, to live fully, unapologetically, and to help others do the same.
But like many people, I didn’t always live that truth. For years, I doubted myself. I knew I had potential, but I still shrank to fit, dimming my light so others could shine. I postponed my dreams, second-guessed my worth, and carried the heavy weight of playing small. Until I decided to break free.
Today, I am a mom, a wife, a working professional, an artist, and above all, a woman devoted to helping others rise. I’ve been where you might be now. And I know what it takes to break free.
Through my multicultural journey, I’ve learned how to bridge worlds, tradition and modernity, vulnerability and strength, fear and courage. That’s the space I create for my clients: a safe and expansive place where you can dismantle the beliefs holding you back, reconnect with your inner power, and create a life that feels truly yours.
If you’re ready to stop playing small and start living boldly, I’m here to walk beside you every step of the way.
Book Your Free 30-Minute Consultation. Spots limited to 10/month.
Still unsure? Book a free trial session, a chance to chat through your goals, get a feel for how I coach, and let's explore how we can work together. Take the first step towards the life you've always wanted.
Let’s connect and talk about where you are, what’s been feeling heavy or unclear, and where you truly want to go.
If you're feeling stuck or at a crossroads, this call is your space to pause, reflect, and gain clarity. We'll unpack the challenges holding you back and explore the path forward, together.
You’ll also have a chance to ask questions about coaching, and I’ll guide you toward the option that feels right for your next step.
Only 10 free Discovery Calls are available each month. If you see an open spot, reserve it before it’s gone.
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A discovery call is a free 30-minute session where we explore what’s holding you back, what you want to create, and whether coaching with me feels like the right fit for you. You’ll walk away with more clarity and a sense of what your next step could be, whether or not we continue together.
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Not at all. Many of my clients come to me feeling stuck, overwhelmed, or unsure of what they truly want. Coaching is designed to bring you that clarity, together we’ll uncover what matters most and create a path forward that feels aligned and achievable.
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It depends on your goals and level of commitment. Some clients feel a shift after the very first session, while others notice deeper transformation over a few weeks as they put new insights and strategies into practice. What’s consistent is that you’ll leave each session with actionable steps and renewed confidence.
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Yes. While I specialize in empowering women, my coaching is open to anyone who’s ready to get unstuck, build confidence, and create a more aligned life. If you feel drawn to this work, you are welcome here.
Mindset Shifts & Breakthroughs.