From Building Brands to Empowering Lives
Hi, I’m Salma Charif Khalifi — a life coach in training on the path to ICF certification, with a strong background in brand management, business strategy, and emotional empowerment.
For over a decade, I led global brands, earned a Master’s in Marketing & Business Administration, and built strategies that shaped consumer experiences worldwide. But while I was building brands, I felt a deeper calling: to help people rebuild their relationship with themselves.
Today, I combine my strategic mind with a heart-centered approach to help ambitious women move through what’s holding them back and step into the life they’re meant to live — with clarity, courage, and confidence.
My Professional Path
Professional Coach in Certification (ICF Path)
Master’s in Marketing & Business Administration
Background in Brand & Personal Development
My coaching practice is grounded in the International Coaching Federation (ICF) methodology — the globally recognized gold standard in coaching. As the only universal accreditation in the field, ICF represents a coach’s knowledge, skill, ethics, and competencies. This means I don’t just give advice: I follow a proven, psychology-based framework that helps clients uncover breakthroughs, take bold action, and sustain change.
My Personal Why
I was born and raised in Morocco, and today I live in Dallas. Growing up between cultures taught me resilience, adaptability, and the power of owning your uniqueness.
At just nine years old, I fell into a coma from sudden liver failure and nearly didn’t survive. That experience shaped me forever — teaching me how fragile and sacred life is, and reminding me never to live halfway.
Still, like many people, I spent years doubting myself, shrinking to fit, and postponing my dreams. Until I finally chose to break free.
That’s why I coach: to help others reclaim their inner power, dismantle limitations, and create lives that feel authentic, fulfilling, and bold.
Beyond Coaching
I’m also a mom, a wife, and an artist. These roles constantly remind me of the balance, joy, and courage I want for every client I work with.
If you’re ready to stop playing small and start living boldly, I’d love to walk beside you every step of the way.